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AUTNES Content Analysis of Party Newspaper Ads and Campaign Posters 2013
The AUTNES dataset on party newspaper ads and campaign posters contains data on advertisements published in fifteen daily and weekly Austrian newspapers within the last 18 weeks... -
Company Image "Detergent Industry"
Image of companies in the detergent industry. Topics: degree of familiarity of large-scale industrial family businesses; detergent producers and detergent brands; perceived... -
Savings Habits (1965)
Savings habits, paying attention to advertising and housing conditions. Topics: Satisfaction with standard of living; perceived special interest groups in the FRG with too much... -
The People Look at Radio (Special Deck)
Attitudes to listening to the radio and radio advertising. Topics: Satisfaction with the performance of municipal institutions as well as newspapers and radio; comparison of... -
Reader Analysis 1971
Media usage of the German population in 1971. Topics: Degree of familiarity as well as frequency of use of newspapers, magazines, subscription magazines and magazine... -
Media Analysis (MA 72/I)
Media usage of the West German population in 1971. Topics: The content of the study is identical to the content of ZA Study No. 0847. Demography: age; sex; marital status;... -
Media Analysis (MA 72/II)
Media usage of the West German population in 1972. Topics: The content of the study is identical to the content of ZA Study No. 0847. Demography: age; sex; marital status;... -
Media Analysis (MA 73)
Media usage of the West German population in 1973. Topics: The content of the study is largely identical to the content of ZA Study No. 0847. Differing from this study instead... -
Marketing in Shrinking Growth
The role of marketing with shrinking growth from the view of company management. Topics: Most important orientation data for company management; the significance of market... -
Accompanying Research on the Census Campaign (Panel 1986-1987)
Wirksamkeit der Aufklärungsmaßnahmen der Bundesregierung zur Volkszählung 1987. Themen: In der ersten Panelwelle (10.01.-05.02.1986) wurde gefragt: Wichtigste aktuelle... -
Flash Eurobarometer 75 (Signpost Service)
Beurteilung des Signpost Service (Wegweiserdienst für europäische Bürger). Themen: Kenntnis von Signpost Service durch Werbung, Internet oder Freunde; Beantwortung der Anfrage... -
Flash Eurobarometer 79 (Multimedia Internet Services: Special Mayors - Local ...
Nutzung der Darstellungsmöglichkeit und Bereitstellung von kommunalen Serviceangeboten im Internet. Themen: Hauptsächlich angebotene Informations- und Kommunikationsservices:... -
Politbarometer 1984 (Cumulated Data Set)
The Politbarometer has been conducted since 1977 on an almost monthly basis by the Forschungsgruppe Wahlen on behalf of the Second German Television (ZDF). Since 1990, this... -
Elementary School and Advertising (Home-Room Teachers)
The advertising orientation of elementary schoolchildren from the perspective of their teachers. Influences of advertising on the conduct of children. Advertising as topic in... -
Elementary School and Advertising (Principals)
Infrastructure and surroundings of the elementary school as well as meal selections and the school´s dealing with visits of salesmen. Sponsoring in school. Topics: state; number... -
Flash Eurobarometer 128 (Cross-Border Commerce)
Business and advertising practices of companies within the EU. Topics: impact of the following factors on cross-border sales of the company: development of internet and... -
Journalistic Role Performance around the Globe - Switzerland
The aim of our project is to explore the role performance of journalists. Journalistshave ideals in form of role conceptions: They see themselves, for instance, either as...
