We present a new panel dataset built based on Swiss rich lists published in the BILANZ business magazine over the period, covering the period 1989-2020. Based on this dataset, we characterize the super-rich in Switzerland regarding their gender, average age, the share of managers, the role of foreign-born, and industry composition of top wealth holders over time. While rich lists are valuable to study the super-rich, we recommend using the reported wealth figures with caution.