Abstract copyright UK Data Service and data collection copyright owner.

These regular polls are intended to probe political opinion in Britain. Please note that this study only contains Quarters 1, 3 and 4 - data for Quarter 2 is not currently available.

During 1995, two alternative sampling designs were used on the MORI Omnibus : (i) On waves 14, 17, 20, 23, 26, 29 and 33a, interviews were conducted in a fixed set of 150 constituency sampling points throughout Great Britain. Quotas were set to reflect the profile of the constituency. (ii) On the remaining waves, interviews were conducted in a rotating set of 150 sampling points each consisting of one-fifth of the addresses in a census ward, spread throughout Great Britain. Quotas were set to reflect the profile of the ward. For further details, see documentation.

Face-to-face interview