Abstract copyright UK Data Service and data collection copyright owner.

The purpose of the survey was to gather information on the technical information sources of Scottish farmers.

Main Topics:

Information was gathered on: (i) Viewing of agricultural TV programmes; (ii) Agricultural radio programmes listened to; (iii) Readership of agricultural sections of newspapers; (iv) Readership of publications of Scottish Agricultural Colleges; (v) Use of personal advice; (vi) Relative importance and use of each information source. Background Variables Farm size; age; education.

One-stage stratified or systematic random sample

200 registered crofters, and 200 farmers from each Scottish Agricultural College Area (East, North and West of Scotland)

Postal survey