Anketa o porabniških stereotipih glede blagovnih znamk, 2019

DOI

Raziskava je bila izvedena v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe", katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model), opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Skladno z obstoječimi raziskavami, ki so posamezne vrste stereotipov obravnavale v izolaciji, predvidevamo, da imajo vsi trije porabniški stereotipi vpliv na stališča in namere porabnikov. Zato je bil namen te raziskave izmeriti vse tri stereotipe, stališča in nakupne namere porabnikov glede različnih blagovnih znamk. To nam omogoča preverbo alternativnih teoretičnih modelov o povezavah med tremi stereotipi in njihovem vplivu na stališča in nakupne namere porabnikov.

The study was carried out as part of the international research project "Monitoring consumer preferences through consumer stereotypes", which aims to examine how different types of consumer stereotypes regarding brands (country of origin, typical brand buyers, brand itself) effect on consumer purchasing behavior. Stereotypes, according to the stereotype content model, are defined as the perception of the warmth and competence of the object (brand, customer, country). In line with existing research, which considered individual types of stereotypes in isolation, we assume that all three consumer stereotypes have an impact on consumers' attitudes and intentions. Therefore, the purpose of this research was to measure all three stereotypes, attitudes and purchasing intentions of consumers regarding different brands. This allows us to test alternative theoretical models about the links between the three stereotypes and their impact on consumers' attitudes and purchasing intentions.

Neverjetnostno: priložnostnoNonprobability.Availability

Non-probability: AvailabilityNonprobability.Availability

Vprašalnik za samoizpolnjevanje: spletniSelfAdministeredQuestionnaire.CAWI

Self-administered questionnaire: Web-based (CAWI)SelfAdministeredQuestionnaire.CAWI

Identifier
DOI https://doi.org/10.17898/ADP_APSBZ19_V1
Metadata Access https://datacatalogue.cessda.eu/oai-pmh/v0/oai?verb=GetRecord&metadataPrefix=oai_ddi25&identifier=8d2181c54ff27150b4bfaa0b3e5995671921fafdfdd7725f2508f3935693f251
Provenance
Creator Gidaković, Petar; Žabkar, Vesna
Publisher Arhiv družboslovnih podatkov; Arhiv družboslovnih podatkov = Social Science Data Archives
Publication Year 2024
Funding Reference Javna agencija za raziskovalno dejavnost Republike Slovenije; Slovenian Research Agency
Rights ADP, 2024; Podatki in dokumentacija so na voljo pod mednarodno licenco Creative Commons Priznanje avtorstva 4.0. Arhiv izroča podatke uporabnikom samo za namen, ki ga posebej opredelijo, ob zagotovitvi spoštovanja profesionalnih etičnih kodeksov. Uporabnik se posebej zaveže, da bo skrbel za tajnost podatkov in opravljal analize brez poskusov identifikacije posameznika.; The data and materials are licenced under a Creative Commons Attribution 4.0 International Licence. Users may use the data only for the purposes stated in the registration form and in accordance with professional codes of ethics. Users expressly agree to maintain the confidentiality of the data and to conduct analyses without attempting to identify the individuals and institutions covered by the materials.
OpenAccess true
Contact http://www.adp.fdv.uni-lj.si/
Representation
Resource Type ŠtevilskiNumeric; NumericNumeric
Discipline Social Sciences
Spatial Coverage Združeno kraljestvo; United Kingdom; Združeno kraljestvo; United Kingdom