Abstract copyright UK Data Service and data collection copyright owner.The Cancer Awareness Measure (CAM) is a validated set of questions designed to reliably assess awareness of cancer. It was developed by Cancer Research UK (CRUK), University College London, King's College London and University of Oxford in 2007-8. The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, the bowel cancer screening programme and potential barriers to seeing the GP. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM). 

Kent and Medway Cancer Network (KMCN) commissioned Explain to carryout on-street interviews using the cancer awareness measurement (CAM) tool. The survey took place in March 2010 within three Primary Care Trusts (PCTs); NHS Medway, NHS West Kent and NHS Eastern and Coastal Kent. The main objectives of the research were to better understand the level of public knowledge of cancer signs and symptoms and to help KMCN plan interventions and campaigns to raise awareness of risk factors. The results will also provide KMCN with information to benchmark against in the future. Further information about the CAM may be found on the Cancer Research UK Cancer Awareness Measures (CAMs) web page.

Main Topics:

Quota sample

Face-to-face interview

See the survey reports for further details of methodology.