Abstract copyright UK Data Service and data collection copyright owner.

The Public Attitudes to Data and Artificial Intelligence Tracker Survey: Wave 1, December 2021 (PADAI) offers data on public awareness, opinions and perceptions of the use of data and Artificial Intelligence (AI) in addition to the factors shaping these attitudes. Key topics include the use of digital services, opportunities and fears around data use, levels of comfort with specific data and AI use-cases, perceptions of data practices and media representations of data use. It aims to build understanding in this space so that government can develop trustworthy approaches to data and AI governance that address the public's concerns and reflect their values. The survey was undertaken with a large nationally representative sample of 4,250 individuals, alongside a booster sample of 200 digitally disengaged individuals who were contacted via telephone. This allows a wide range of views to be captured and to explore how attitudes differ across the population.

Main Topics:

The main topics include:digital behavioursattitudes towards use-cases of data and AIperceptions of data practicestrust in organisations to use dataperceptions of data regulationattitudes towards COVID-19 and data use

Quota sample

Telephone interview: Computer-assisted (CATI)

Self-administered questionnaire: E-mail