Three characteristic triggers were selected to build business concepts by business model canvas around them.
Selected triggers:
1. Avoiding or reducing pollution
2. Environmental awareness and need for sustainable development
3. Market need & opportunity
According to NoAW MS24 Milestone (2019) PHBV/PHA and biocomposites were selected for further evaluation and market analysis. The reason why these were selected in WP 5.4 are as two of the three cases to build Business models are based on analysed triggers.