An Asset or Liability? How Perceived Brand Globalness Affects Consumers’ Evaluations of Foreign-Category Extensions of Local Brands
| Identifier | |
|---|---|
| DOI | https://doi.org/10.6141/TW-SRDA-E10510-1 |
| Metadata Access | https://www.da-ra.de/oaip/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai:oai.da-ra.de:686385 |
| Provenance | |
|---|---|
| Creator | Huang, Hsiu-ying |
| Publisher | SRDA - Survey Research Data Archive Taiwan |
| Publication Year | 2019 |
| Rights | Download |
| OpenAccess | true |
| Contact | SRDA - Survey Research Data Archive Taiwan |
| Representation | |
|---|---|
| Resource Type | Dataset |
| Discipline | Empirical Social Research |