Dataset (Stata V14 format) containing responses to the KMunicate survey (https://bmjopen.bmj.com/content/9/9/e030215.full).De-identification necessarily required removal of some of the descriptive variables used by the authors, including free-text comments (some comments made participants identifiable) and country (continent is retained).The dataset contains descriptive information on the trial that was assessed, the participant's continent, their primary role, whether or not they act as an editor for a journal, and their experience reading and producing Kaplan–Meier plots.The remainder of the data is responses to the proposals. First, how 'useful' they felt each proposal was, as compared with the 'vanilla' plot, and then their ranking of the proposals.