The free resources in this toolkit are for anyone needing to promote the importance of citing data correctly across research and Higher Education. This toolkit is to be used by individuals or teams based in libraries and research centres, academic institutions, journals, national research organisations, networks including academics and data managers, that need to improve data citation with their key stakeholders but do not necessarily have capacity to run dedicated promotional campaigns. The toolkit itself does not explain how to cite data correctly, but many of the resources do. Launched by the UK Data Service, this toolkit shares promotional activities as part of the #CiteTheData campaign to help you reach key audiences with minimal resource.