3 datasets found

Spreadsheet containing participant answers. Approved by the Committee of Research Ethics of Asturias Principality (Spain) with the reference CEImPA:2021.116.

This dataset focuses on the sensory perceptions and purchasing intentions of consumers towards plant-based products. Data were collected in 2023 from a sample of 132 Spanish...

Businesses falsely advertising their products as green, or greenwashing, causes skepticism among consumers, making it difficult for marketers to successfully get their green...