Replication Data for: Self-interest and data protection drive the adoption and moral acceptability of big data technologies: A conjoint analysis approach.


The research investigates which factors among outcome favorability, data protection, and data sharing has the highest relative influence on people's willingness to adopt new big data technologies and how morally acceptable they find these technologies. To investigate this question, we conducted an online study using a conjoint design. The data includes the data from this conjoint study.

This data package includes the data, analysis scripts, and relevant documents for Chapter 2 of the dissertation: The role of tradeoffs and moralization in the adoption of big data.

Related Identifier
Metadata Access
Creator Kodapanakkal, Rabia (Tilburg University); Brandt, M.J. (Tilburg University); Kogler, C. (Tilburg University); van Beest, Ilja (Tilburg University)
Publisher DataverseNL
Contributor Kodapanakkal, Rabia; DataverseNL
Publication Year 2020
Rights CC-BY; info:eu-repo/semantics/openAccess
OpenAccess true
Contact Kodapanakkal, Rabia (Tilburg University)
Resource Type Miscellaneous data; Dataset
Format type/x-r-syntax; text/plain; text/csv; application/pdf; application/vnd.openxmlformats-officedocument.spreadsheetml.sheet
Size 63966; 325; 6191; 6205; 856; 6208; 6224; 385; 172383; 3690; 6201; 6204; 369155; 11517; 3768433; 56; 605034; 575035; 493162; 461723; 468443; 443277; 543371; 515246; 503107; 473957; 525854; 497408
Version 1.1
Discipline Social Sciences